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Introduction Business Partnership

HEALTH BALANCE

“We are focused on balance for a healthier lifestyle.”

Health Balance endeavors to emerge as a global partner
that will open doors to a balanced healthy lifestyle to global citizens

Stress and unbalanced lifestyle are common problems in modern life.
For this reason, we have innovated better and healthier products based on the voices of our customers to fulfill their needs.

With our constant efforts we promise to be a leading “Life Balancing Hub” partner
that is trusted and supported by customers beyond our national borders across the whole world.

VISION

Creating new values with products that improve people’s lifestyle and also doing our social responsibility
that we have as a company for our community.

VISION

World leading
Life Balancing Hub

MISSION

Researching proven studies and methods
for a healthier lifestyle

CORE VALUE

Talent, Passion, Innovation

ORGANIZATION

Global to create Consumer’s Value
Value Chain Professional Group Network

HISTORY

Based on our dedication to sourcing highest quality functional ingredients and the implementation of a unique marketing strategy,
we aim to grow constantly as a global healthcare company.
2019
Launching Cheon Ji Yang in T-mall China
5 Consecutive years of Brand Award Cheon Ji Yang [K - CSBI]
Renewal of weight management brand Skinny Lab
Launching ALVINS in China (baby snacks & drinks)
2018
Launching Chen Ji Yang in Iran (Government Assignment)
Launching ALVINS in Taiwan, Malaysia, Singapore (baby snackes & drinks)
2017
Acquisition of Bebecook, No.1 in the daily delivery baby food category Launching Cheon Ji Yang in USA, LA & NY
2016
2 Consecutive Years No.1 in Diet Product Sales
Category,LIFEVER
2015
Establishment of Health Balance EU (Germany)
Launch of LIFEVER Brand (No.1 Sales in TV Home-Shopping Dept.)
2014
Co-work with Australian Brand BLACKMORES
2013
Co-Product Development with Cha Medical Hospital & Jaeseng Hospital of Korean Medicine
2012
South Korea Master Brand Winner CHEON JI YANG (Red Ginseng Category)
2011
Brand Exclusive Sales Contract (Ildong Pharmaceutical, JW Pharmaceutical, Green Cross
2010
Exclusive Sales Contract with Sunkist
2009
Exclusive Sales Contract with Global Brands (Chong Kun Dang, LG Household & Health Care)
2008
Launch of Infant Brand ALVINS
2007
Establishment of CHEON JI YANG
2006
Establishment of HEALTH BALANCE